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How Does Costco Use Reviews To Reach Its Customers?
Does Costco use social networks to respond to positive/negative reviews or does it ignore them completely? Here’s a hint; there is a Twitter user @Costco_Problems who has almost 1000 followers. Costco...
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How New York’s Hilton Manhattan East Replies To Customer Reviews To Improve...
Does New York’s Hilton Manhattan East find that replying to its past customers about both positive and negative experiences via review sites like tripadvisor.com improve customer relationships? Hilton...
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How Your Customers Are Feeling When They Write That Review
How are your customers feeling when they write that review? Do customers feel more inclined to leave lengthier and wordier reviews when it comes to reviewing more expensive and upmarket brands? What...
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How does Accor Hotels Use Social To Improve Customer Service?
Accor Hotels has launched a selection of apps in recent years and is active on Facebook, Twitter, Pinterest and YouTube besides being the first worldwide hotel chain to feature the TripAdvisor widget...
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How To Build Your Social Media Following To Boost Customer Service
You’ve put all that effort in to making your social media channels look good but no one seems to be bothered. Consumers just aren’t using social as a way to contact your business even though you wish...
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How Does the Bubba Gump Shrimp Company Use Social As An Extension of Customer...
Does Bubba Gump use social as an extension of customer service or is it too busy asking its customers what they think about Forrest Gump? The Bubba Gump Shrimp Company takes its name from two of the...
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How Does California Pizza Kitchen Use Social Media and Online Reviews?
How does California Pizza Kitchen use social media and online reviews to connect with customers as customer service? How could they improve what they are doing? Restaurant chain California Pizza...
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Hardee’s And Social: “Premium” In One Country But Not In The Other?
Tarek/Flickr Hardee’s has most of its locations situated in the US but also has a great number in Saudi Arabia and nearby countries. When it comes to social, there’s a noticeable difference between how...
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The Importance of Natural Links in Your Strategy (And How to Get Them)
Mark Skipper/Flickr Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines. What...
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Businesses Suing Reviewers: What Does This Mean for Reputation Management?
Automotive Social/Flickr There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually...
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